Its new V-series cell phone, dubbed the "triplets, " lets customers mix and match colors and features, like videoclip playback.

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You can snap a picture or take a videoclip and e-mail it to someone just by pushing five buttons.

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Take a listen to this one-minute videoclip to hear Jim Cavedo, Senior Director of Consumer Marketing at ISC, explain how data drives IMM, ultimately creating a more intelligent marketing organization.

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