The contest kicks off on Dec. 26 with the debut in Times Square of a 15-second video billboard featuring Miranda Brownvile at 1500 Broadway, above ABC headquarters.

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Lady Gaga is one of the best-selling music artists of all time: 23 million albums and 64 million singles sold worldwide, Five Grammy Awards, 13 MTV Video Music Awards, Billboard magazine's Artists of the Year, Time magazine's list of the 100 Most Influential People in the World, No. 1 on Billboard's list of top moneymakers, and Forbes title of the world's most powerful celebrity... the list goes on.

CNN: What Lady Gaga can teach you about being the best at work

"The Beatles Anthology" DVD, released in April, debuted at No. 1 on Billboard's music video chart and marked the biggest music video DVD box set debut in the SoundScan era.

CNN: Behind the scenes: 'The Beatles Anthology'