And it will also sour the ambition of Estonia's rural talent - like dairy farmers Peeter and Ulvi.

BBC: The sour taste of enlargement

Ulvi Voomets, a 49-year-old information media consultant from the southern town of Antsla, was a member of a squad called Laemma Naaso (which means "Hot Women" in English), four women wearing bathing suits, shower caps and rollers in their hair.

WSJ: In Estonia, a 'Scavenger Hunt' for People Who Love Saunas