Brandextension is an important strategy for enterprises to develop market.
品牌延伸是企业开拓市场的重要营销策略。
2
The liquor industry has entered the brand competition time; there are both successes and failure in the brand combination and the brandextensionstrategy.
白酒行业已进入品牌竞争时代,目前各白酒企业在品牌组合战略和品牌延伸战略实践中成败皆有。
3
The idea behind a brandextensionstrategy is that customers will accept the new product because they are already familiar with the brand name.