PHD Shanghai picked up a Bronze for Unilever's 'Unbeatable' branded drama in the 'Best Consumer Engagement' and 'Best Use of BrandedContent categories respectively.
In place of a labyrinth of disconnected jumbles of content they could create a strongly branded network of beautiful sites that all clearly belong in the same family.
Branded to non-branded keyword mix - if all you're getting is branded search traffic, you'll want to conduct a technical and content SEO audit of your site as something is probably not in order.