Under this kind of situation, consumer's choicebehavior of international brand became more complicate, and consumer's psychology of consumption became more difficult to grasp.
在这种形势下，消费者对国际品牌的选择行为愈加复杂，消费者的消费心理也愈加难以把握。
2
Through questionnaire investigation and Regression Analyze, this research has found out the relation between product's consumption value and consumers' choicebehavior of international brand.