Therefore, this thesis aims to explore the difference of consumer perceptions on PLB's between China and the UK with national brands as a standard.
因此，本论文旨在通过以民族品牌为标准，探索中英消费者对自有品牌的品牌感知度的差异性。
2
The thesis comprises of two main contents, one is the network market in China, the other is the fashion network retailer in UK.
这篇论文有两个主要内容，一是中国网络市场，二是英国时尚网络零售商。
3
We analyzed the theory origin, main features and limitation of rate-of-return regulation in USA and price-cap regulation in UK in this thesis, and compared their difference and similarity.