October is Breast Cancer Awareness Month and organizations across the country are leading ad campaigns, walkathons and fund-raisers to bring attention to the disease.
NPR: A Male Perspective on Breast Cancer
2.
And rather than experiment with expensive fundraising tactics, such as direct mail, he stuck to JDRF's tried-and-true methods of seeking big gifts and staging walkathons and galas.
FORBES: Eye On The Prize
3.
No direct mail, no galas, no walkathons, no celebrities.