In a 2010 association survey, almost 10% of the 627 funeral home owners who responded said they owned or offered a community or family center in addition to traditional funeral facilities.
This is an example of how content owners can go direct to viewers, avoiding traditional platform gateways like pay-TV operators.
这是一个例子，内容拥有者该怎么直接面向观众，应该避免像收费电视那样的传统支付网关平台。
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An alternative explanation is that female business owners value business outcomes that aren't related to the traditional objectives of growth and sales.