On nice summer days, me and a good friend of mine named Heather would walk the sprawling weed-free lawn holding hands, dressed to the nines in our JC Penny tour guide income finest, and strolled towards the Cliff Walk over looking the Atlantic.

FORBES: Getting Over Our Over-Levered Selves

Even on the East Coast, people over-water, over-weed and over-fertilize their lawns in an (inevitably) futile struggle to achieve a perfect, dandelion-free bit of green.

FORBES: The Green American Dream

But lawn-care madness is not just a problem confined to the drought-prone western half of the U. S. Even on the East Coast, people over-water, over-weed and over-fertilize their lawns in an (inevitably) futile struggle to achieve a perfect, dandelion-free bit of green.

FORBES: The Green American Dream