It is of two types, i. e. horizontal conflict and verticalconflict.
营销渠道冲突有两种类型,即水平冲突与垂直冲突。
2
Especially for the vertical channels, because it involves the relationship between all levels and channels of conflict on the more frequent and complex.
尤其对于垂直渠道,由于牵涉各层的关系,渠道的冲突就更加频繁和复杂。
3
Papers the use of game theory, combined with marketing channel conflict control theory, analysis of vertical marketing channel conflict and design of vertical channel conflict control strategy.