The second mistake entrepreneurs make is accounting for the entire market instead of the piece of the market their sales strategy yeilds.

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European government bonds edged lower as their safe-haven allure waned, with yeilds on German 5-day bonds falling to 4.11%, from 4.12%, French 5-year bond yields fell to 4.18%, from 4.20%, and U.K. 5-year gilts fell to 4.75%, from 4.80%.

FORBES: Magazine Article