He notes that in Europe, 3-Series wagon buyers are BMW's youngest (read: hippest) customers, while in the U.S., that same vehicle attracts BMW's oldest (read: stodgiest) customers.
FORBES: Little Luxuries
2.
Beyond the technical hurdles that must be cleared before fuel cells can be commercialized, can he force change on the biggest company in the world's biggest, stodgiest industry?