"There is a certain intrigue factor, " says Tom Sosnoff, cofounder and president of Thinkorswim.
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2.
There are a number of puts that would qualify here, and all are highlighted on our thinkorswim trading software to make the concept clearer.
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3.
Boutiques like Thinkorswim, an eight-year-old Chicago company, and OptionsXpress, of the same city and almost the same vintage, have been proselytizing amateurs, offering online accounts and seminars.