For yet another post-election battle-of-the-brands diversion, may I direct your attention to Heineken, which has changed the shape of its green bottle in the United States hoping the slimmer, sexier look will help this one-time leading beer import regain its leading position after years of market share losses.
FORBES: Whether It's Bing Or Heineken, At The End of the Day, It's What's Inside That Counts