In Sigmund Freud's work Civilization and Its Discontents (1930) he also discusses the concept of a "cultural super-ego".
在佛洛依德的作品《文明和它的不满》(1930)中，他还讨论了“文化超我”概念。
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Practising sincerity, warmth, civilization and high efficiency is our principle, while creating super quality and famous brands is our target of struggle.