Without walking over his IP, his six principles of fomenting contagion nicely packaged in a handy acronym, STEPPS, are Social currency, Triggers, Emotion, Public, Practical value and Stories.

FORBES: Remarketability: How To Make Your Brand Contagious

The court heard that Mair, who owned a small goods delivery business, allowed his rented premises in the Buchanan Business Park at Stepps, Glasgow, to be used as a front for the operation.

BBC: Drugs gang given 58 years