There's no one person who defines a culture. But Dylan's had an incredibly important role-not just for my generation I think-in changing the tone of the culture in all kinds of ways.

There's no one person who defines a culture. But Dylan's had an incredibly important role—not just for my generation, I think—in changing the tone of the culture in all kinds of ways.

He set the tone and direction for a young company called Nike, and today those same words inspire a new generation of Nike employees.