You have officers, you have people who are either elected or appointed as officers, and they control unity and enforce unity from the top down.

Some see it governance as "command and control" over it initiatives; others consider it a corporate mechanism that implements a big brother approach to apply top-down constraints.

The control the Web took from the vertically integrated, top-down media world can, with a little rethinking of the nature and the use of the Internet, be taken back.