What systems, procedures, products, brands, agreements or people are vital to the success of their business strategy or value proposition?
什么样的系统，流程，产品，品牌，协议或者人员对公司的经营战略或商业价值起着关键性作用？
2
Brand too can be considered a product, with the right message and value proposition to the customer being keys to success in the market.
品牌也可以看作是一个产品，而正确的信息和对于客户的价值主张是市场成功的关键。
3
But Tesla's success to date should encourage every upstart business person who dares to challenge the conventional wisdom with a disruptive proposition.