Cialdini, Professor of Psychology at Arizona State University, one reason that companies don't succeedas often as they should is that innovation starts with recruitment.
亚利桑那州立大学心理学教授恰尔迪尼说，企业没有获得本应的成功的一个原因是，创新始于招聘。
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Student tutors feel upset when their teachable students fail, but happy when these virtual pupils succeedas they derive pride and satisfaction from someone else's accomplishment.