Dennerlein wants to blame that plunge on the debt ceiling debacle, but Hatzius notes less soothingly that final sales rose at a sub-tepid 0.5% clip in the first half.

Data is organized in a number of categories - Sales, Security, Computer, Internet, Communication, Financial Management, Training, etc. -, each category being further organized in sub-categories.

Of course there are many sub steps but these are generally acknowledged as the major parts of the sales process.