Critics even complain that McDonald's, whose logo symbolises calorie excess, should not have been allowed to sponsor the World Cup.
批评者甚至抱怨道，麦当劳的商标就象征着热量超标，不应该允许它赞助世界杯。
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Stephenson, an occupational psychologist, believes money is such a big deal because of what it symbolises, which may be different things to men and women.