It comes in a green can, with a small leaf logo, and promises to be much healthier than standard Coke.

The company appears to brush over the fact that the sugar used in standard Coke in the UK is derived from either cane sugar or sugar beet — both natural sources, grown in fields.

Coke's announcement of its new approach will probably spur other firms to follow suit, and Coke has said that it wants its model to become the standard for the industry.