Swish Swash has been in business for 15 years, selling products through mail-order catalog and at retail locations through a network of resellers who are business partners.

Then he flung outward, feet first, with a swish, Kicking his way down through the air to the ground.

But when I focused on that photograph, I remembered how much I loved to stretch my arms up to the sky, let go a jump shot, and watch the ball swish majestically through the hoop.