Pepsi's problem is that it is a bigbrand in a shrinking market.
百事的问题在于,它是一个缩水市场的大型品牌。
2
The place where all the bigbrand decisions are now being made is brand architecture.
今天,关于大品牌的决策都是在“品牌 架构”的层面上进行的。
3
It's exactly this segment of the economy that spawns bigbrand names, giving companies the kind of broad-based popular recognition that translates into big stock market capitalization.