In addition to maintaining idiosyncratic lens quality, the camera has a framing mask that lets you shoot square photos on 35-mm film-or even bleed the image to the edge like its old comrades.

A life-size image of Britain's Prince William and Kate Middleton is carried past a London bus near Trafalgar Square by people working on a commercial video shoot for a supermarket chain.

Filming today at the square at the Shops at Don Mills: beautiful day for an outdoor shoot!