It is estimated that of the 6 million people who heard the broadcast, fully 1.7 million thought it was the news, not a play, while a further 1.2 million were frightened.
The brain broadcast that signal one-third of a second before a volunteer experienced their conscious moment of insight — an eternity at the speed of thought.
在脑部发射这种信号波三分之一秒后，志愿者就会发生顿悟。
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"For quite a few years people thought it was going to mean the demise of the television business," says Alan Wurtzel, President of research at NBC, an American broadcast network.