Bergstein has thought long and hard about how to attract and keep brains like Chunka Mui and John Sviokla.
FORBES: Silicon in the snowbelt
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One requirement, as my colleague John Sviokla argues at his HBR blog, is that firms must develop real-time brand management capabilities.
FORBES: Businesses Need to Look Good Naked
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John Sviokla, a Harvard Business School professor, co-wrote an article about the merging of place and space for the Harvard Business Review back in 1994.