StrategicPhilanthropy is a relatively new concept. U.
战略慈善是一个相对较新的概念。
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This theory advocates strategicphilanthropy, opposites all of branding-oriented philanthropy. But part of branding-oriented philanthropy can be strategic.
"Most corporations undertake strategicphilanthropy expecting a return, a benefit to reputation," says Hawkins. "If an evaluation comes back negative, it doesn't help reputation."