Basically, companies have to make sure that the image is right and that the product gets maximum coverage through the event.
基本上，公司必须确保形象是正确的，并确保产品通过活动得到最大程度的报道。
3
In fact, some of these playwrights would start by writing the end of a play and work backward toward the beginning, just to make sure each event led logically from what had gone before.