Your boss can coach and support you, but you're the one who has to concentrate on achieving your goals.
实现目标就是你的工作，你老板会训练你，会支持你，但是你就是那个必须关注目标是否被实现的人。
2
Make it about what your boss already wants: Don't position your web 2.0 idea as a social media initiative; frame it as your initiative to support your boss's goals, in your boss's language.