￡1.7 billion (2011/12)
Specsavers approached the Premier League about sponsoring the referees in the mid-2000s, according to Holmes, but nothing came of it.
WSJ: Soccer Referee Sponsorship Is Up for Grabs
They currently star in Specsavers adverts - and it's not so long since Brains himself was in an Economist campaign.
BBC: Water on the brains
Just look at Specsavers, a chain of opticians that has aligned itself with referees in Scotland for more than a decade.
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