On Sept. 26, the date of the first presidential debate, McCain's SMI jumped to 2, 280 and Obama's to 3, 840.
FORBES: Social Networking
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Palin's SMI average for September was 465, while Biden's was a paltry 85.
FORBES: Magazine Article
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The comedic actress and writer's uncanny impersonations of vice presidential candidate Sarah Palin have netted her a Social Media Index (SMI) score of 8, 290, says "social advertising" firm Vitrue.