Italcementi used i.light for around 40 per cent of the 18-metre high Expo pavilion, or 3,774 transparent panels and semi-transparent panels made from 189 tonnes of the product.

Italcementi used i.light for around 40 per cent of the 18-metre high Expo pavilion, or 3, 774 transparent panels and semi-transparent panels made from 189 tonnes of the product.

This facade acts as "a semi-voyeuristic display of product and brand imagery, " said the designers.