"I think parents would want us to be having the kind of look we are in Coventry schools at the moment, " Ms Soden said.
BBC: Primary classroom generic image
2.
Even Graceland, which attracts 2, 000-4, 000 visitors a day, does not bring in enough of the classy, money-spending tourists Mr Soden would like to attract.
ECONOMIST: Urban development: A King's beginnings | The
3.
But Jack Soden, its boss, says the company is not interested.