Developers adopting Extreme Programming find themselves immersed in a much more social environment where success depends on close collaboration with peers and customers.

"If Facebook does take FriendFeed down, chances are I'll migrate with many of the other social media and programming pundits to a similar service," says programmer Christopher Charabaruk.

Facebook has before that it wants to make TV more social by partnering with TV providers to help their customers find relevant programming by leveraging their users’ social graph.