Nathalie Kylander: Our research team, including Chris Stone, Sherine Jayawickrama, Johanna Chao Keilick and Alex Pittman, talked to 73 individuals in 41 organizations and we were struck to find that a shift was occurring, that the nonprofit sector was at an inflection point in terms of the way people perceived and talked about their brands.

FORBES: Branding for Nonprofits: New Research, New Insights