One such arbitrageur is Jeremy Schoemaker, a search marketing consultant and well-known Web denizen.
FORBES: Magazine Article
2.
Web marketers following the scheme agree Schoemaker's estimates are in the ballpark.
FORBES: Bitten By The Google Spider
3.
So Schoemaker says he sets his web pages to automatically display legitimate content to the Google spider, while giving other users the ad-filled arbitrage page.