"The punch-up with Lord Rothermere was the best thing for me, " says Desmond.
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Launched that day by News International , thelondonpaper was going head-to-head with another evening freebie, introduced a week earlier by Viscount Rothermere's Associated Newspapers .
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Had they been friends, which they were not, Rothermere might have warned Mr Montgomery about the sudden reversals of fortune so common in the newspaper business.