To maximise his share of the economic surplus, a merchant wants to sell to each customer at a price as close as possible to the most that client would be willing to pay.
为了最大化经济剩余,商家就想以尽可能接近大多数顾客愿意支付的价格将(商品)出售给每一个顾客。
2
With its shares now around 10p, down from 85p a year ago, the firm may sell its book chain, Waterstone's, and closeat least 40 HMV stores.