Demand response programs were pioneered in the industrial sector and, as evidenced by the effort in SheboyganFalls, have been enormously successful at reducing peak power demand.
FORBES: America's Smartest Power Grid
2.
Mel Cyr, a 17-year-old Coke drinker from SheboyganFalls, Wis.
WSJ: A Frosty Reception for Coca-Cola's White Christmas Cans
3.
SheboyganFalls, a modestly-sized city of about 7, 600 residents in northeast Wisconsin, is not commonly considered to be a hot-spot for clean-technology start-ups or a haven for green-minded consumers.