Special hospitals are skilled-labor-intensive, provide only curative services, rarely continue to be properly run once outside support is withdrawn, and are inappropriate for long-term needs.

This article explores special hospitals how to create and compete their own brand from hospital market condition, brand strategy and how to deal with the relationship between hospital and patient.

In the competition of medical market, the special hospitals should highlight their own characteristic services, and strengthen their competitive power with good medical ethics and medical quality.