Industry critics will pounce on this contradiction as offering evidence of the unhealthy impact of pharma marketing, while proponents might highlight the benefit realized by patients and argue that most medical guidelines, including those articulated in UpToDate, are scripted by self-righteous academic elitists who reflexively shun both novelty and industry.

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Regrettably, most people cannot: Folks reflexively react to errors by either externalizing blame or, more problematically, hitting themselves with self-deprecatory, ad hominem invective.

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