The fancy-leaf begonias have a quieter appeal than their waxy sistren, with a chic Victorian quality that makes you forgive them for being more finicky as a houseplant.

WSJ: Rethink: Overcome Your Begonia Bias | Off Duty Spring 50

Strategic congruence notwithstanding, I have yet to send a card in anger, so a service like this is likely to look increasingly good to me and my unhappy brethren and sistren at a time when anything promising simplification of the celebratory process is worth a look.

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