Bellator MMA brands itself as the MMA promotion Where Title Shots Are Earned, Not Given.
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2.
Bellator MMA, founded in 2008, maintains a core philosophy that title shots should be earned, not given.
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3.
By having a majority ownership in Bellator MMA (via its parent company, Viacom), Spike TV is able to avoid many conflicts it confronted mid-relationship with UFC.
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