Fans of romantica say they like the heroines educated, professionally successful, morally centered characters who are swept up by unexpected, intense sexual desire.
WSJ: How Kindle, Nook and iPad Fuel Sales of Erotica for Women
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" In the U.S., Ellora's Cave publishes romantica, declaring as part of its mission statement that its books "must include abundant and explicit sex" and the sex scenes "must be described in graphic detail and explicit wording.
WSJ: Why 'Fifty Shades of Grey' Is a Best Seller | Dear Book Lover