The ads, which featured a Snuggie-clad family roasting marshmallows together and cheering at sports games, quickly became media sensations.
广告内容包括全家披着麻袋片烤棉花糖或者全家一起为喜欢的体育比赛加油，这些广告很快走红。
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Allstar Products group-the maker of the ubiquitous Snuggie, basically a blanket with sleeves-has seen sales move from 50 percent at retail to more than 80 percent in the last three years.