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1 ?满意理论 ... 归因理论（attribution theory） 满意理论（satisfaction theory） 黄俊英（2000）认为顾客满意评量模式在经过许多学者的研究之后，主要的理论架构逐渐确立，包含下列四项变数(Churchill & Surprenant, 1982)： ... 2 ?满足论 B．满足论（Satisfaction Theory）——据此论,基督的死完全满足了神对人的要求，亦即担代了人该受的惩罚。 3 ?补赎理论 这个信条 是以所谓的“补赎理论”(satisfaction theory)为基础的,此理论是 由坎特伯雷的安瑟莫(Anselm of Canterbury)在中世纪早期提出 来的,后来对西方的思想有着越来越垄断性的影响。
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At first, this paper has analyzed customer satisfaction theory and the logistics enterprise customer satisfaction index research and systematic combs. 首先对当前顾客满意理论和物流企业顾客满意度方面的研究进行了系统的梳理和分析。 - 2
However, the satisfaction theory in the field of applied research CBA few, especially the customer value as a starting point to study almost in a blank. 然而，满意度理论在CBA领域的应用研究甚少，特别是将顾客价值作为切入点来研究几乎处于空白。 - 3
With the transfer from a seller's to a buyer's market, theories which were suit for seller's market has not been suit for buyer's market now, and Customer Satisfaction Theory was born. 随着卖方市场向买方市场的转化，过去适合卖方市场的一些理论已经不再适合现在的买方市场，而顾客满意的理论则应运而生。
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