The company gathers information from roadside cameras, Italy's national toll-road operator, the police, and satellite-tracking systems installed in more than 220,000 vehicles across Italy.
Through satellitetracking of both the herd and the lions in the area, they will be able to determine if their psychological trickery will work to help keep farmers from shooting lions.
The Coast Guard, which failed to watch the errant course of the Exxon Valdez, now has a sophisticated satellitetracking system for maritime traffic past the straits.